Service
Typography, Lettering
Client
N/A
Year
2020
Intro
This project started as a smaller-scale piece for the headquarters of Austin Design Week 2019 and was debuted and exhibited at their flagship space for the duration of the conference. Since then, the modular typeface has grown to a nearly complete family.
El Diablo is a work in progress, and will available for you to play with here soon.
At first, the form started out more condensed and took different experiments in iterations until it felt more fleshed out as a whole. The final character design was build on a 5”x5” grid four units wide and 5 units tall.
Because the typeface is modular, building off of the initial two characters became a more streamlined process that felt naturally progressive.
