OTHR Agency

Service

Branding, Marketing, Web, Social, Experience

Client

OTHR Management Co.

Year

2022

Intro

A collection of left-meets-right-brained individuals dedicated to the art of experiential event design that changes perspectives, tells stories, and inspires teams. At OTHR Agency, I came onboard as their design lead committed to ensuring the clients saw themselves in the final outcome through environmental graphic interventions, wayfinding, and print design. Simultaneously, I built up and maintained the OTHR internal brand initiatives, Social Media Presence, Website Design, SEO + Web Analytics, and more.

At its core, OTHR Agency is all about curating bespoke experiences for a clientele that values a detailed, custom, and intentional approach. Telling stories through human experience, OTHR Agency focuses on manipulation and stimulation of the five senses. Weaving touch, taste, sight, smell, and sound together to create an experience unlike any other. These ideals were brought to life through a neutral color palette that allowed its work to take center stage in whatever form it came in, sophisticated, sleek, yet different, OTHR.

Social Media

The OTHR social media strategy I crafted focused heavily on inspiration, and shined a spotlight on the individual parts that make up the whole. This was an effort to give followers insight to our process and what we're interested in and taking inspiration from. Our process sketches, material studies, final products, and other random inspirations are used to create a quilt of our experiences, showing the pieces of the puzzle that make up the overall picture that is the OTHR experience.

Throughout my time at OTHR, in addition to internal branding efforts, I worked with clients to ensure they saw their brand represented within the built out environment. This took form through countless touch points. Menus, decor, vinyl applications, lighting, and furniture are only a select few. Working with a diverse clientele ranging from private social contacts to the Cyber Rodeo Tesla Gigafactory opening, OTHR Agency's experiences prioritized the creation of truly unique experiences that the client got to see themselves in.